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Self-Publishing For Dummies

von Jason R. Rich

E-Book (PDF)
384 Seiten
Sprache English
2006 John Wiley & Sons
ISBN 978-0-470-10037-0

Hauptbeschreibung

Covers budgeting, copyrighting, and marketing

Know the pros and cons of self-publishing and get your work inprint

Thinking about self-publishing your book? This no-nonsense guidewalks you through the entire process of going it alone, frompreparing your manuscript and creating the perfect title to sellingthe final product. You'll see how to obtain an ISBN, work withprinters and distributors, create a buzz with publicity, and takeadvantage of electronic publishing.

Discover how to
* Start your own publishing company
* Edit your work effectively
* Design and format your book
* Hire skilled professionals to help
* Manage outside vendors
* Build awareness for your book online

Inhaltsverzeichnis

Introduction.

Part I: Do It Yourself: Getting Started withSelf-Publishing.

Chapter 1: Welcome to Self-Publishing!

Chapter 2: Understanding the Pros and Cons ofSelf-Publishing.

Chapter 3: Equipping Yourself with the Write Stuff.

Chapter 4: Creating a Winning Manuscript.

Chapter 5: Fine-Tuning Your Work with Careful Editing.

Part II: Pulling Together the Details: Administration andDesign.

Chapter 6: Setting Up Your Self-Publishing Business.

Chapter 7: Tackling Book-Specific Tasks.

Chapter 8: Coming Up with Creative Page Design and Layout.

Chapter 9: Judging a Book by Its Cover.

Part III: Start the Presses! Examining PrintingChoices.

Chapter 10: Trying Out Traditional Offset Printing.

Chapter 11: Print-On-Demand for Demanding Self-Publishers.

Chapter 12: Checking Out Some Non-Traditional PrintingOptions.

Chapter 13: Working Successfully with Any Printer.

Part IV: Making Your Book a Bestseller: DistributionMethods.

Chapter 14: Selling Your Book through Popular OnlineBooksellers.

Chapter 15: Distributing Your Book through TraditionalChannels.

Chapter 16: Getting a Grip on Warehousing, Order Fulfillment,and Shipping.

Chapter 17: Selling Your Book to the Big Boys for BetterDistribution.

Part V: Creating a Buzz: Publicity and Marketing.

Chapter 18: Crafting Publicity Materials for Your Book.

Chapter 19: Publicizing Your Book for Free with theMedia's Help.

Chapter 20: Marketing Your Book with Paid Advertising andPromotional Tools.

Chapter 21: Maximizing Your Marketing Power in Cyberspace.

Chapter 22: Expanding Your Income with Spin-Off Products andServices.

Part VI: The Part of Tens.

Chapter 23: Ten Self-Publishing Mistakes to Avoid.

Chapter 24: Ten Useful Resources for Self-Publishers.

Index.

Biografische Anmerkung zu den Verfassern

Jason R. Rich is the bestselling author of more than 32books, including a few self-published titles. He has alsoghostwritten several additional books for business leaders andwell-known experts in their field. As a journalist, Jason continuesto contribute articles to numerous national magazines and majordaily newspapers, and he works as a freelance public relations andmarketing consultant for companies in a variety ofindustries.
Some of Jason's recently published books include TheUnofficial Guide to Starting a Business Online, 2nd Edition(Wiley); Pampering Your Pooch: Discover What Your Dog Needs,Wants, and Loves (Howell Book House); The Everything FamilyTravel Guide to Walt Disney World, Universal Studios, and GreaterOrlando, 4th Edition (Adams Media); and American Idol Season4: Official Behind-the-Scenes Fan Book (Prima/Random House).Jason is also writing a series of personal finance guides forEntrepreneur Press, the publishers of Entrepreneur magazine.His most recent self-published book is The Bachelor'sGuide to Life (iUniverse).