Self-Publishing For Dummies

Hauptbeschreibung

Get your books into the hands of readers with this simple how-to guide

Self-Publishing For Dummies takes you through the entire process of publishing your own books, starting with the writing and editing process and moving through cover design, printing options, distribution channels, and marketing to a target audience. With the advice in this book, you can tackle self-publishing, no matter what genre you write in. You'll learn how to retain full control over your work and keep the profits from the sales of your book. In this updated edition, you'll discover the latest technologies in self-publishing, trends in the world of ebooks, and new marketing techniques you can use online and in the real world. Becoming a published author is easier than ever, thanks to this Dummies guide.

* Understand every step in the self-publishing process

* Discover how to write and sell your books in ebook and printed formats

* Hire an editor, obtain an ISBN, and generate publicity for your book

* Fine-tune your writing to improve your chances of success

* Get your work out there--no agent or publisher needed

Self-Publishing For Dummies is the perfect choice for anyone with an interest in DIY publishing.

Inhaltsverzeichnis

Introduction 1

Part 1: Do It Yourself: Getting Started with Self-Publishing 7

Chapter 1: Welcome to Self-Publishing! 9

Chapter 2: Understanding the Pros and Cons of Self-Publishing 23

Chapter 3: Determining Who You're Writing for and Why 41

Chapter 4: Equipping Yourself with the Write Stuff 53

Chapter 5: Creating a Winning Manuscript 69

Chapter 6: Fine-Tuning Your Work with Careful Editing 91

Part 2: Pulling Together the Details: Administration and Design 101

Chapter 7: Setting Up Your Self-Publishing Business 103

Chapter 8: Tackling Book-Specific Tasks 117

Chapter 9: Coming Up with Creative Page Design and Layout 135

Chapter 10: Crafting (and Judging) Your Book's Cover 155

Part 3: Start the Presses! Examining Printing Choices 171

Chapter 11: Creating and Publishing E-Books That Sell 173

Chapter 12: Trying Out Short Run Printing 199

Chapter 13: Print-on-Demand for Demanding Self-Publishers 215

Part 4: Making Your Book a Bestseller: Distribution Methods 235

Chapter 14: Selling Your Book through Popular Online Booksellers 237

Chapter 15: Distributing Your Book through Traditional Channels 249

Chapter 16: Getting a Grip on Warehousing, Order Fulfillment, and Shipping 259

Part 5: Creating a Buzz: Publicity and Marketing 269

Chapter 17: Creating a Website and Social Media Accounts for Your Book 271

Chapter 18: Crafting and Distributing Publicity Materials 291

Chapter 19: Publicizing Your Book for Free with the Media's Help 313

Chapter 20: Marketing Your Book with Paid Advertising and Promotional Tools 329

Chapter 21: Expanding Your Income with Spin-Off Merchandise and Services 347

Part 6: The Part of Tens 359

Chapter 22: Ten Self-Publishing Mistakes to Avoid 361

Chapter 23: Ten E-Book Publishing Mistakes to Avoid 367

Index 373

Biografische Anmerkung zu den Verfassern

Jason R. Rich is the author of numerous books, a few of which he's self-published. He's also a frequent contributor to national magazines and popular websites, and is an internationally recognized consumer electronics expert. A few of his books include The Unofficial Guide to Marketing Your Business Online and The Unofficial Guide to Starting a Business Online.

• Business & Management
• Business Self-Help
• Ratgeber Wirtschaft
• Self Publishing
• Self-Publishing
• Wirtschaft /Ratgeber
• Wirtschaft u. Management